Receive the tools you need to establish and manage a successful real estate brokerage with this practical business guide. Real Estate Brokerage: A Management Guide will help you become a more effective manager, leader, and communicator in today’s constantly changing business climate.

460 pages, 2004 copyright, 8 ½ x 11”

Highlights

• Web links Appendix encourages you to further explore key topics
• Text based on the established POSDC (Planning, Organizing, Staffing, Directing, and Controlling) Management Model
• How-to approach gives you practice with policy manuals, marketing materials, forms, and loan proposals

Contents
The Challenge of Change • Leadership • Management Skills • Communications and Decision Making • Analyzing the Business Environment • Analyzing the Market • Developing a Plan • Structuring the Organization • Structuring Business Systems • Structuring the Finances • Business Policies and Procedures • Marketing and Advertising • The Practical and Legal Realities of Staffing • Recruiting, Selecting, and Hiring the Staff • Professional Competency • Coaching Performance • Monitoring Operations • Managing Risk • Appendix: Web Links • Glossary • Bibliography • Index