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This practical guide will help real estate professionals reach a particular market segment – whether targeting first-time homebuyers or empty-nesters. Although based on anecdotes from the real estate business, the book’s marketing principles apply to all industries, making this a valuable tool for anyone trying to corner a niche market.
200 pages, 2003 copyright, 6 x 9”
Highlights
"In Real Life" provides war stories from the authors – two successful real estate professionals
An interactive checklist helps you organize and analyze the effectiveness of your marketing efforts
Informal tone gives you the feeling of being included in a conversation between two highly successful agents
Fair Housing Afterword by Marcia Russell helps agents stay on the right side of the law
Contents
Understanding Consumer Products Marketing • Niche vs. Farming • Identifying Your Niche • Pursuing Your Niche • Cross Marketing • Marketing Today and Tomorrow
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