The sheer number of senior Americans (60 million by the millennium), combined with their affluence, packs a powerful punch to the real estate economy. This motivational book helps real estate professionals pinpoint and profit from this fast growing population segment.

Comments ...
Terri Murphy, top producing agent and author of Terri Murphy's Listing and Selling Secrets:
"Targeting the Over-55 Client will show you how to locate and service the profitable emerging niche of the over-55 consumer. Real estate agents must understand this quickly growing market today to be tomorrow's top producers!"

Contents ...

Your guide to today's fastest growing market contains 13 chapters and important Appendix data:

1. Discovering the Profitable Over-55 Market
2. Zeroing in on the Importance of the Over-55 Marketplace
3. Winning Credibility with Compassion
4. Understanding the Way it Was
5. Considerations When Listing with the Seasoned Citizen
6. Navigating the Road to Sold
7. Teaming Up for Success
8. Emphasizing Old Rules, Explaining New Ones
9. Financing Options for the Over-55 Market
10. Building Tomorrow's Business by Helping Them Stay Today
11. Finding and Capturing the Older Market
12. A Menu of Materials to Ensure Success
13. The Only Constant...Change!
Appendix A: State Agencies on Housing and Agents
Appendix B: State Housing Finance Authorities
Appendix C: Reverse Mortgage Lenders List