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Real Estate Basics Titles
Real Estate Marketing
Real Estate Finance, Investment & Taxes
Real Estate & Technology
Brokerage Management
Appraisal Resources

  • REAL ESTATE BASICS: Starting as a new agent? Check out these titles.

    21 Things I Wish My Broker Had Told Me
    Paperback by Frank Cook
    Written with humor and insight, 21 Things I Wish My Broker Had Told Me provides hands-on advice that will help agents start, or maintain, a successful career in real estate.  Read more...
    Buy now: $23.95

    Up and Running in 30 Days -- A Proven Plan for Financial Success in Real Estate
    Paperback by Carla Cross
    This popular business start-up guide provides an effective system for new agents to successfully plan their days and weeks. Read more...
    Buy now: $29.65

    The Language of Real Estate
    Paperback by John W. Reilly
    From abandonment to zoning, and over 2,800 terms in between, The Language of Real Estate has every term that real estate professionals need. Read more...
    Buy now: $35.69

    Churches, Jails, and Gold Mines: Mega-Deals from a Real Estate Maverick
    Paperback by Steven L. Good
    This intriguing business narrative captures behind-the-scenes stories of high-level real estate auctions with wit and wisdom. This collection of stories explores diverse real estate deals, including Art Deco hotels, gold mines, churches, a school, and a jail. Read more...
    Buy now: $ 22.00

  • REAL ESTATE MARKETING: Looking for that extra marketing edge?
  • Reaching Out: The Financial Power of Niche Marketing
    Paperback by Doris Barrell and Mark Nash
    This practical guide will help real estate professionals reach a particular market segment – whether targeting first-time homebuyers or empty-nesters.  Read more...
    Buy now: $25.95

    Big Book of Real Estate Ads: 1001 Ads that Sell
    Paperback by William H. Pivar and Bradley Pivar
    Packed with more than 1,000 ready-to-use ads, this must-have book helps agents spend their time selling, not writing. Read more...
    Buy now: $42.80

    Power Real Estate Letters
    Paperback by William H. Pivar and Corinne E. Pivar
    Are you looking for ways to dramatically cut your time writing letters but still attract new prospects and keep current clients? (Software Included) Read more...
    Buy now: $40.75

    Real Estate Prospecting: Strategies for Farming Your Markets
    Paperback by By Joyce L. Caughman
    This book provides strategies that will give you the edge you need to survive in the highly competitive business of real estate sales. Read more...
    Buy now: $25.45

    Targeting the Over-55 Client: Your Guide to Today's Fastest Growing Market
    Paperback by Buddy West, Betsy West and John Tuccillo
    The sheer number of senior Americans (60 million by the millennium), combined with their affluence, packs a powerful punch to the real estate economy. Read more...
    Buy now: $20.35

    How to Develop a Six-Figure Income in Real Estate: Superstar Selling the Mike Ferry Way
    Paperback by Mike Ferry
    What makes one salesperson a superstar? "What Superstar sellers have going for them is an approach to thinking and working that is vastly different from most real estate agents," according to Mike Ferry. Read more...
    Buy now: $23.40

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  • FINANCE, INVESTMENT & TAXES
  • Mastering Real Estate Math
    Paperback by Ralph Tamper
    Overcome your math anxiety with this comprehensive workbook that improves math skills and prepares you for actual real estate practice. Read more...
    Buy now: $30.95

    Essentials of Real Estate Finance
    Paperback by David Sirota with Doris Barrell, Consulting Editor
    Navigate the evolving world of real estate finance with this practice-oriented text that has trained 70,000 real estate professionals. Read more...
    Buy now: $51.15

    Essentials of Real Estate Investment
    Paperback by David Sirota
    Using an effective blend of theory and practice, Essentials of Real Estate Investment helps you navigate potential investment opportunities in the current real estate market. Read more...
    Buy now: $49.74

    Investment Analysis for Real Estate Decisions
    Paperback by Gaylon E. Greet, Ph.D., MAI & Phillip T. Kolbe, Ph.D.
    Building on strong economic and finance principles, Investment Analysis for Real Estate Decisionsoffers a comprehensive analysis of real estate investment concepts. Read more...
    Buy now: $84.91

    The Real Estate Investor's Tax Guide
    Paperback by Vernon Hoven
    In clear, simple language, this text helps real estate professionals and property owners understand the complicated area of real estate investment tax law. Read more...
    Buy now: $32.20

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  • TECHNOLOGY TITLES: Leverage the Web and technology to boost your sales!
  • Terri Murphy's e-Listing and e-Selling Secrets for the Technologically "Clueless"
    Paperback by Terry Murphy
    The best-selling book offers 2.5 hours of advice on how to master the Internet, to build an online presence, to prospect, to meet tech-savvy customers at their level, and most of all, to PROSPER in your real estate career! Read more...
    Buy now: $25.45

    Click and Close: E-Nabling the Real Estate Transaction
    Paperback by John Tuccillo, Ph.D., CAE and Jim Sherry
    The latest by industry gurus, Jim Sherry and John Tuccillo, Click & Close is a one-of-a-kind resource that shows readers, step-by-step, how to utilize today’s technology to profit in real estate. Read more...
    Buy now: $25.45

    New Business Models for a New Economy: Remaking the Four Businesses of Real Estate
    Paperback by John Tuccillo, Ph.D., CAE
    Top strategist John Tuccillo discusses the new types of business arrangements real estate practitioners are using to adapt to the changes in information technology. Read more...
    Buy now: $25.45

    Hottest E-Careers in Real Estate
    Paperback by Blanche Evans
    Prominent real estate e-publisher Blanche Evans prepares new and seasoned agents to take hold of cutting edge changes and move their careers to the next level. Read more...
    Buy now: $ 25.45

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  • BROKERAGE MANAGEMENT: Helping you build a sound and profitable brokerage!
  • Real Estate Brokerage: A Management Guide
    Paperback by John E. Cyr, Joan M. Sobeck, and Laurel D. McAdams
    Receive the tools you need to establish and manage a successful real estate brokerage with this practical business guide. Read more...
    Buy now: $47.88

    The Professional Assistant: A Guide to Success for Real Estate Assistants
    Paperback by Monica Reynolds and Linda Rosen
    Discusses organizing for an Efficient Office, Real Estate Office Technology, Assisting with Sellers, Assisting with Buyers. Read more...
    Buy now: $36.35

    Real Estate Law
    Paperback by James Karp and Elliot Klayman
    This comprehensive survey of real estate law is known for its numerous learning aids and easy-to-understand writing style. Read more...
    Buy now: $85.59

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  • APPRAISAL RESOURCES: From appraisal basics to specialty areas - find your appraisal resources here.
  • Fundamentals of Real Estate Appraisal
    Paperback by William L. Ventolo, Jr. and Martha R. Williams
    Using an effective blend of theory and practice, this best-selling textbook provides a strong foundation for understanding today’s ever-changing appraisal marketplace. Fundamentals of Real Estate Appraisal explores relevant legislation, key environmental considerations, and the increasing role of technology in the industry. Read more...
    Buy now: $ 52.94

    The Art of Real Estate Appraisal
    Paperback by William L. Ventolo, Jr. and Martha R. Williams
    Whether using the sales comparison, cost, or income methods of appraisal, this text takes you step-by-step through the appraisal process. Read more...
    Buy now: $ 20.95

    Mastering Real Estate Appraisal
    Paperback by Dennis H. Carr, MAI, Jeff A. Lawson, MAI, SRA, and J. Carl Schultz, Jr., MAI, SRA, CRE
    This comprehensive appraisal text follows the national appraisal licensing outline and presents the information in a clear, conversational, workbook style. Read more...
    Buy now: $ 49.40

    The Language of Real Estate Appraisal
    Paperback by Jeffrey D. Fisher, Robert S. Martin, Paige Mosbaugh
    Loaded with 1,800 terms and formulas, this comprehensive reference tool uses in-depth definitions, explanations, and examples to illuminate real estate appraisal concepts and principles. Read more...
    Buy now: $ 36.35

    How to Use the Uniform Residential Appraisal Report
    Paperback by Martha R. Williams and William L. Ventolo, Jr.
    Designed to assist both new and experienced appraisers, this book is an invaluable guide to anyone developing appraisals involving HUD, FHA, VA, FHMC, FNMA, and RTC. Read more...
    Buy now: $ 38.80

    Income Property Appraisal
    Paperback by Jeffrey D. Fisher and Robert S. Martin
    Featuring complete coverage of The Appraisal Foundation’s exam content outline, this book is a must-have for any general appraisal certification examinee. Read more...
    Buy now: $ 55.10

    Income Property Valuation
    Paperback by Jeffrey D. Fisher and Robert S. Martin
    This text provides comprehensive coverage of the appraisal of real estate income property by analyzing properties that investors purchase because of income potential. Read more...
    Buy now: $ 81.65

    Investment Analysis for Appraisers
    Paperback by Jeffrey D. Fisher and Robert S. Martin
    Written by two industry experts, this text explores the analysis of real estate income property from an investor’s perspective. Read more...
    Buy now: $ 31.15

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